Welcome to The Digital Apothecary (“we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website or engage with our services.

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1. Information We Collect

We collect information that helps us serve you better. This includes:

 

a. Personal Information
When you interact with us through our contact forms, newsletter sign-up, consultations, or purchasing services we may collect:
• Full name
• Email address
• Phone number
• Business name
• Billing details (if purchasing services)

 

b. Usage Data
We automatically collect non-identifying information such as:
• Browser type and version
• IP address
• Pages visited
• Time spent on pages
• Referring websites

 

This data helps us understand how visitors use our Site and improve user experience.

 

2. How We Use Your Information

We use your information to:
• Respond to inquiries and communicate with you
• Deliver digital products and services
• Send marketing and promotional emails (with your consent)
• Improve our Site, services, and customer experience
• Comply with legal obligations

 

3. Sharing Your Information

We do not sell or rent your personal information.

We may share your information with:
Service Providers such as website hosting platforms, email marketing services, or payment processors, strictly for service delivery
Legal Requirements if required by law or to protect our rights and users

All third-party services we use are vetted for compliance with data protection laws.

 

4. Data Storage and Security

We take data protection seriously. Your information is stored securely using encryption and access control. However, no method of online transmission or storage is 100 percent secure. We encourage you to take personal precautions such as using strong passwords and logging out after use.

 

5. Your Rights

Under POPIA (Protection of Personal Information Act) and if applicable GDPR you may:
• Request access to your data
• Ask us to correct or delete your personal information
• Withdraw consent at any time
• Opt out of marketing communications

 

To exercise these rights please email us at info@thedigitalapothecary.co.za

 

6. Cookies and Tracking

Our Site uses cookies and similar technologies to enhance your experience and gather analytics. You can manage your cookie preferences in your browser settings.

 

7. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect information from children.

 

8. Third-Party Links

Our Site may contain links to external websites. We are not responsible for their privacy practices. Please review their privacy policies separately.

 

9. Changes to This Policy

We may update this Privacy Policy occasionally. Changes will be posted on this page with the updated effective date.

 

10. Contact Us

If you have any questions or concerns about this policy or how your information is handled please contact us at:

 

Email: info@thedigitalapothecary.co.za​​